What is the point of creating exciting new programs and products in rehabilitation if no one can find you or access more information about them?
To that end I offered the following marketing checklist to Jeff Ostrowski, PT and managing editor of the PPS's IMPACT magazine.
Turns out there was a recurrent ad running in the issue for a web optimization company and they didn't have their website's URL anywhere on the ad!?!
So be sure everyone in your group does just like the pilot that kicks the tires on your plane before every flight….complete the checklist before any piece of paper leaves the office or you computer.
It is an exciting new world out there….don't get left on the sidelines!
What other checklists do you use in your organization?