What is the point of creating exciting new programs and products in rehabilitation if no one can find you or access more information about them?

To that end I offered the following marketing checklist to Jeff Ostrowski, PT and managing editor of the PPS's IMPACT magazine.

Turns out there was a recurrent ad running in the issue for a web optimization company and they didn't have their website's URL anywhere on the ad!?!

So be sure everyone in your group does just like the pilot that kicks the tires on your plane before every flight….complete the checklist before any piece of paper leaves the office or you computer.

It is an exciting new world out there….don't get left on the sidelines!

What other checklists do you use in your organization?

The vote is set for later today in Congress for the new healthcare bill. Regardless how the vote goes, emerging neuroscience and consumer savvy have already demanded rehab professionals change.

The question is, when will you?  

Last month I had the opportunity to share my thinking on what we can learn from our colleagues in the CAM professions….both as providers and from their respective healing arts and sciences. Very little of what is done in traditional rehab these days will be either studied or delivered in 100 years as standard of care. Take a peak to see what you might gain through….

Opportunities in the Complementary and Alternative Medicine World  Private Practice Section of the APTA  February 2010  

A new article in our monthly magazine….The future is collaboration, not competition. I get pretty direct about some of PT's collective shortfalls and encourage potential opportunities in "getting" along in the CAM world.

The article was originally requested for the next issue, the theme of which was "Outside the Box" PT. It got bumped for editorial reasons into the earlier issue, but they didn't edit out the out of the box introduction.

Anyway, turns out the image to the left is what they used for the theme….Am I the only one that noticed he's still "in the box", not out of the box?

All in good fun. Jeff Ostowski is the editor and is a wonderful professional. He tolerates my definitely out of the box thinking and ideas, but I did have to needle him a bit on this one!

Here’s the article: http://www.matthewjtaylor.com/campt.pdf

What are your experiences?

This is something I've played with the past several years. It is written from the "yoga" world of my experience using the latest science to help teachers and students alike grasp the magnificance of modern pain science.

Take a look and let me know what you think. Try it with your staff or a group of patients in a workshop…they love it and can't stop making comparisons and noting experiences to point toward in their life or with their clients.

Email us at the Contact link at the bottom if you'd like to purchase a copy of The CDSR Pain Game.

I had this question posed on my FB wall from a professional colleague.

Thought I would use it as an interesting insight into how we might change our reference point with clients….

What do you think?

about an hour ago · Comment · Like · See Wall-to-Wall

 

 

Matthew Taylor 

The DSR Method always asks about 10 more layers of why vs stopping at symptomatic Rx such as these shoes.

Why isn't the person dealing well with ground reaction forces?
Why is the foot collapsed w/ subsequent postural imbalances?
Why is the pelvis tight, asymmetrical and the person not breathing well?
Why isn't the person aware of all this?
Why can't they breathe if even they are made aware?
Why can't they breathe even if much of the musculoskeletal restriction is addressed?
Why is it important psychologically and spiritually how our base of support interfaces with the earth beyond mere, simple mechanics?
Why do we treat ourselves and others like separated, cut-out paper dolls not directly and intimately intertwined with the rest of creation as reflected in modern physics and biology?

Those kind of why's….answer that and the need for the shoes drops to a very small number of people.

 

 

 

Anytime you introduce something new that doesn't have an easy historical example, communicating the "what" is a challenge.

So it is with the DSR Method™. 

One description I use is the computer analogy. We're all familiar with the PC vs Mac dialog and the great Mac commercials.

 I think there is a good analogy between what I lovingly call "20th Century Rehabilitation" and the "DSR Method™"

As operating systems they both deliver rehabilitation services (i.e., word process, surf the Net, manage images and music, etc.)…It's just that one is cumbersome, frustrating and awkward while the DSR Method™ is fun, intuitive, effective and encourages creativity in the users (both provider and client).

To celebrate, we've posted a fun T-shirt for getting the word out. Take a peak and if

 nothing else, use the service to promote your own passion!

How do you get your brand message out to the world?

To read more about the DSR Method™ click here.

Sometimes when I am pausing to be grateful, I overlook the obvious. 

Take for example the nick on my chin from shaving yesterday…it is already nearly healed….how did that happen? And it happens all day and night long in the amazing system I find myself dwelling in!

So add to your list, the awe and gratitude of being human….both the foibles and the miracles.

And it is happening now….now and, now. 

That same wisdom and emergence is also happening on larger systems scales…witness the beauty and friendship of the state dinner with our friends from India last night: touching/merging/creating anew…..much to be hopeful for in the everyday miracles.

Wow…..thanks.